David Usher (@davidusher) to Keynote at #CSAE Ottawa-Gatineau #TeteaTete

If you have not decided to register for Tête-à-Tête on January 29th, this may help make your decision for you.

The Ottawa-Gatineau Chapter is thrilled to announce, in conjunction with our Professional Development Partners Ottawa Tourism and the Shaw Centre, that David Usher will be the Breakfast Keynote Speaker for the upcoming tradeshow - in the tradition of providing quality presentations at the show, and in celebration of Tête-à-Tête's 25th anniversary.

David Usher is a creative tour de force. As the front man of the internationally acclaimed rock band Moist, and as a solo artist, David has sold more than 1.4 million albums, won countless awards--including five Junos--and performed at sold-out venues around the world. Believing that creativity and creative success is a learnable skill that anyone can master, his unique and dynamic presentations employ music and video to show audiences the steps they can take to stimulate the creative process at home and at work.

When David is not making music, he is equally passionate about using technology to build new and interesting businesses. His company, Cloudid Creativity Labs,works on a vast range of innovative projects, from building web platforms to creative consulting for clients like Cirque du Soleil, Deloitte, and the Toronto International Film Festival.

David sits on the advisory board of McGill University's Institute for the Public Life of Art and Ideas and is is the founding director of Amnesty International's Artists for Amnesty.

David has a degree in political science from Simon Fraser University and has lived and traveled all over the world. When he's not on the road, he can be found in front of a computer dreaming up something new to create. His new book on creativity and the creative process is due in spring 2015, while his upcoming album will be released in September 2015. Visit http://www.speakers.ca/speakers/david-usher/ for more information.

Join us on January 29th - Tête-à-Tête is open to all Association and Not-For-Profit Executive Directors and Employees, Professional Meeting Planners and Government Procurers. Closed to Non-Exhibiting Suppliers.  AND, it's FREE.  Click here to register.

Measuring Success in your Marketing & Communications

In November 2014, a number of marketing-communications professionals gathered in downtown Ottawa to discuss analytics and measurement challenges facing non-profits and associations.  The discussion was led by CSAE member Joe Boughner, the Director of Communications at the Association of Canadian Financial Officers and also an analytics instructor at Algonquin College.

The key takeaways for participants were to ensure first that marcomm (marketing-communications) efforts align both organizational goals and to the needs of your members at every stage of the life-cycle.  In so doing, Boughner argued, you allow yourself to align your marketing KPIs (Key Performance Indicators) with your overall corporate objectives.  He recommended that all organizations create detailed journey maps for their key persona's to help all stakeholders, not just marketing and communications people, understand the member experience better.  He also advised the group to ensure that there is a straight line between organizational and marketing objectives.

By way of example, the group brainstormed a model for an association that is looking to increase membership revenue.  First, the participants boiled it down to a measurable goal - to increase new members (as opposed to looking at retention, for example).  Then they concluded that marketing analytics could then align to this goal, such as click through rates on ads geared for new members; form completion rates on the sign up form, etc.

Moving forward, this focus on member needs and organizational objectives can make measurement easier, which ensures ongoing buy-in for your marcomm efforts.

This post was written by Joe Boughner, Association of Canadian Financial Officers, and originally featured in the OG CSAE Winter Executive.

Image courtesy of Keerati at FreeDigitalPhotos.net

Join us this year for #CSAE #TeteaTete January 29, 2015!

Will YOU be joining us for the 25th Anniversary of Tête-à-Tête (January 29th, 2015)?

This day-long event is open to all Association and Not-For-Profit Executive Directors and Employees, Professional Meeting Planners and Government Procurers. Closed to Non-Exhibiting Suppliers.

2015 marks the 25th anniversary of Tête-à-Tête, and we have lots to celebrate!  We recently wrote an article on our humble beginnings (click here to learn more).

This year, we will have a 25th Anniversary Reception, Great Prizes and over 160 Exhibitors and Sponsors.

Join us for a complimentary breakfast keynote presentation with David Usher, Juno Award-Winning Musician. David Usher is a creative tour de force. As the front man of the internationally acclaimed rock band Moist, and as a solo artist, David has sold more than 1.4 million albums, won countless awards--including five Junos--and performed at sold-out venues around the world. Believing that creativity and creative success is a learnable skill that anyone can master, his unique and dynamic presentations employ music and video to show audiences the steps they can take to stimulate the creative process at home and at work.

NEW for 2015, complimentary keynote lunch presentation. Branding and creativity expert Ron Tite exceeds expectations each and every time he takes the stage. Named one of the "Top 10 Creative Canadians" by Marketing magazine, the award-winning advertising writer and executive creative director addresses a variety of topics surrounding branding, corporate strategy, creativity and social media. Boasting training from Second City, Tite's presentations are not only information-packed, they're also infused with his unique humor--guaranteed to have you laughing while you learn.

The Tête-à-Tête Tradeshow with over 160 exhibitors and sponsors is your opportunity to get all the latest news from the premier suppliers to the association and meetings industry.

AND, did we tell you that registration is FREE?  Will you be joining us?

Connecting Members, Sharing Knowledge - Winter OG CSAE Executive Now Available

This issue has some great articles, including:

• Our President's Message
• Measuring Success in Your Marketing & Communications
• A great Tweet Story from CSAE 2014 in Niagara Falls
• Networking = Critical Success Factor

Happy reading!

Our Top 10 Viewed Blogs for #Association Execs in 2014...

What a great year we had!  There has been several thought-provoking articles that have hit the #OGCSAE Chapter Blog this year; and we wanted to celebrate the support we have received by showcasing the top blogs this year:

1. 5 Big Sponsorship Trends to Watch in 2014 (from March 2014): This post was provided by Bernie Colterman, Managing Partner of the Centre of Excellence for Public Sector Marketing (CEPSM), who suggested that increased focus on the customization of sponsorship benefits packages, increased focus on sponsorship activation, less emphasis on the “Metal Levels”, increased focus on content distribution, and integration with social media were trends to watch this year.
2. Blogging Best Practices (from February 2014): This post was written by Angie D’Aoust, Director of Marketing & Communications with the Canadian Dental Hygienists Association (CDHA), who provided 10 steps/tips/best practices to a better blog.
3. Don't Let Your Board Get Decision Fatigue! (from March 2014): This post was written by Meredith Low; of Meredith Low Consulting, who talks about decision-making, the decision-fatigue phenomenon, and tips to optimize the way your board makes decisions.
4. Lessons in Hybrid Meetings: Hybrid or Not? (from March 2014): Written by Mahoganey Jones (a Certified Meeting Professional and Digital Event Strategist with a background in continuing professional development),  talks about hybrid meetings, and questions to ask to help determine if your organization should produce a hybrid event.
5. 10 Things to Do Before Implementing Something New (from August 2014): This post was submitted by Scott Oser, of Scott Oser Associates, which provides a running checklist of things to take care of before taking the leap.
6. Best Practices to Maximize Your Conference Experience (from June 2014): In this industry, we attend many conferences; our own, those for our association memberships, and those relevant to our area of work.  This post provides 0 tips to maximize your attendance at a conference.
7. An Association's Road Map to Handling Criticism on Social Media (from November 2014): This post was written by Marc Cousineau, President and Founder of Incline Marketing, offering eight things to take into account when responding to criticism on social media.
8. Lessons in Hybrid Meetings: 5 Steps to Getting Senior Management Buy-In (from April 2014): Written by Mahoganey Jones (a Certified Meeting Professional and Digital Event Strategist with a background in continuing professional development), who recommends the 5 steps to gain executive level buy-in to ensure the success of your meeting or event.
9. Membership in the Age of Google: What Are You Serving Up? (from June 2014): This article was originally featured in the April-May issue of CSAE Ottawa-Gatineau Executive, and was written by Jennifer Hagen, CAE, Director, Chamber Development & Services with the Canadian Chamber of Commerce, and looks at how you can create engagement with current and future members.
10. The Secret to Member Engagement Is... Being Nosy! (from April 2014): Written by Sarah Hill is the primary blogger for MC Talks, the blog for MemberClicks, which suggests getting at the root of your members' "why" and find out what is most important to them to engage!

Thank you to all who submitted posts for our blog this year - we really appreciate it!  If you want to submit a post in the future, please email Meagan Rockett.  Happy holidays to all, and we look forward to a thought-provoking 2015!

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

There's No Life Like It: Associations!

When you were a child, did you say to yourself, "I think I want to work in associations when I grow up"?  If you're like most MarCommers who gathered for our October session - young or more (ahem) seasoned - you fell into association work by opportunity not by design.

Our session, "Young Professionals in Association Communications," included a reach into the young professionals (YP) group of CSAE Ottawa-Gatineau in order to provide a multi-generational look at association communications work.  Through a round table discussion, all participants (YPs and senior professionals [SPs]) shared in a lively conversation about association communications/marketing/membership careers - the good, the bad, and the ugly.

Not one person present arrived at their association position having had a career counsellor say, "Association work is a path you should consider."  All arrived at their first association either as a recent graduate in search of a welcome pay-cheque or as a student in a work placement role.  Most have never left.

When you consider the collective years of experience around the table - closing in on 200 years of association experience - it is clear that this is a career that more people should consider.  Association work can be a stopping point on a career map but it can also be a career.

Together, we discussed our varied paths to association work and what has kept us here (flexibility, ability to achieve, grow into roles, try new things, etc.), as well as what the positive rewards are for staying (immediate feedback, inspiring volunteers, and the ability to see an idea from drawing board to reality).

Given that this was an intergenerational group, we asked YPs what SPs could be doing to help them in our organizations.  All YPs said that the gift of time is most beneficial; that is, taking the time to review what has been done and to help YPs understand what the corporate values are.  Second, they stressed the ability to let go and let YPs try new things - not all of which will work out - and having the grace to accept failure when it happens.

Turning the table, the SPs were asked what the look for in YPs when they are hiring or considering promotions.  Attitude was cited as the most valued trait in any new hire or promotion; this valued trait applies to all generations.  Given that associations seem to be chronically understaffed, the ability to see and the attitude to do what needs to be accomplished and to make it happen are key for any generation of employee.

All YPs present indicated their intent to remain in the association environment, at least for now.  This is good news for associations!  Those with more years of experience reinforced the values that had kept them in the association world for their careers: adaptability, the ability to be creative and problem solve (with its own rewards), and community.  For YPs to hear a number of SPs indicate that association work can be a lifelong career path must be reassuring at this point in their journey.  YPs are eager to learn and be mentored, so SPs need to embrace this mentoring opportunity and remember to let go at times, which isn't always easy!  Both generations have valuable contributions to make to the success of our organizations.  Let's not forget this important point.

Did you know?  The MarComm group meets the second Tuesday of every month.  We encourage all generations to participate.  Watch CSAE Ottawa-Gatineau event listings for meeting notices/topics.

A BIG thank you to Jennifer Hagen, with the Canadian Chamber of Commerce, for submitting this article.  We appreciate all that you do!

 Image courtesy of photostock at FreeDigitalPhotos.net

Tête-à-Tête: The Beginning

In 1989, the CSAE Ottawa Chapter held a small trade show at the Ottawa Congress Centre.  During this trade show, Herb Brennen, CAE, who was president elect of the CSAE Ottawa Chapter, issued a challenge to Jacques Drury, who was exhibiting the new "Canadian Airlines: and its network products to the association market.  That challenge included striking a committee to create a lucrative trade show that would benefit the chapter financially.  Needless to say, Jacques accepted the challenge.

Step One:

A committee was struck that included the following talent:  Jennifer Barnaby; Richard Castonguay, Ginette Blanchette, Richard Righi, Janet Middleton, Fabienne Nadeau, Margaret McLaren, and Jacques Drury (Chair of the Committee).

Step Two:

The new and improved CSAE Ottawa Chapter Annual Trade Show was held at the Château Laurier in February 1990 and included serious restrictions for exhibiting:

The set-up consisted of mostly tabletops with pop-up units not to exceed three (3) feet when sitting on the top of the eight (8) foot table.

The maximum number of exhibitors was restricted to 40 and was on a first come, first served basis.

When the registration faxes (yes... we connected with this new fancy communication took call "the fax") were sent to a list of potential exhibitors, the responses cam in on a regular basis, with the show selling out within a week.

The expectation was that the show would generate a modest profit to contribute to the educational opporutnities for the membership.

The post-mortem of the new trade show turned into a brainstorming session.  The committee came up with the idea of branding the trade show.  Jennifer Barnaby has previously mentioned that her background was in advertising and graphic display.  Therefore, Jennifer was asked to come up with a name for the trade show.  She proposed "Tête-à-Tête", and fashioned a logo, both of which were unanimously accepted by the committee.

The Chair then had to present the name and logo to the chapter board for approval.  It was also recommended to the board to register the name and logo; the board approved the branding concept and agreed that registration of the brand was a good course of action.  Jacques engaged a patent lawyer to do the research.  The results were free and clear so, upon board approval again, the committee moved forward with the registration of both the name and the logo.

In November 1990, the registration form for the new Tête-à-Tête, which included the intuitive new logo, was distributed by fax.  The show sold out in a few days and the very first wait-list was created.
Since that time, Tête-à-Tête has been a highly successful annual event for CSAE Ottawa-Gatineau and continues to draw record numbers of registrations.

Will you be joining us to celebrate the 25th Anniversary?  Click here for more details, and to register!