Wednesday, 9 October 2013

Successful Fundraising Strategies

Good day everyone,

I am honored to have been asked to speak at the upcoming luncheon and look forward to demystifying the subject, sharing best practices and helping you identify and avoid common pitfalls.

The word “fundraising” often causes eyes to roll or feet to shuffle, and has even been known to evoke emotions of pure terror for those who are asked to get involved.... The reality is that revenue generation can and should take on many forms in order to help organizations be sustainable. This presentation is intended to present various scenarios that could be used to diversify and increase revenues; while at the same time making it clear what can and cannot be done legally depending on the type of organization conducting the activity.

There are a number of strategies and best practices that will be shared and discussed, but (spoiler) - none of them involve hiring a knight in shining armor who will go out into the world on a white horse and bring back the resources you need to meet your current needs and those of tomorrow. Fundraising cannot thrive in a silo and that is true for small one-person shops to large multi-nationals.

The reality is that any type of revenue generation, be it from dues, ongoing operations, programs, sponsorships or traditional fundraising cannot exist in a vacuum if the organization wishes to accomplish its impact goals.

In order to get the most out of the day, I encourage every potential attendee to come in to the session with two perspectives in hand:

The first being that of the Association Executive, who has a good understanding of the existing revenue streams, membership demographics, goals of the association and knowledge of what keeps the Board members awake at night.

Secondly as a human being… I invite folks to do a bit of introspection and reflect on the reasons why they chose to give (or not) of their own time, talent and treasure to the multitude of associations and causes around them.

Key Takeaways:

  • The basic processes and revenue generation strategies for not-for-profits with and without charitable status.
  • The depth and breadth of the charitable sector.
  • Crucial questions and requirements when considering a broader fundraising strategy.
  • Key motivations related to giving and increased member engagement
  • Common mistakes and pitfalls.

I look forward to meeting you soon.


This post was submitted by Daniel Brunette.  Daniel will be presenting at the October 16th lunch for the Chapter, discussing Fundraising Strategies.

No comments:

Post a Comment