Wednesday, 13 August 2014

AWESOME Blog Posts (Featuring @Dan_Vee @jcufaude @WildApricot @affinitycenter)

These four posts that we saw in the last week focused on ROI (in one form or another).  For our followers, we re-capped them here, and encourage you to read the full posts!  Great stuff!

  1. ROI to R.O.M.E:  Thanks to Dan Varroney for this one.  R.O.M.E (Return On Member Engagement) encourages association executives to be proactive, and change the conversation.  Instead of engagement taking a back seat to budgets and putting out fires, can this challenges be avoided by focusing on the member and the outcome?  
  2. 7 Simple Upgrades to Improve Conference ROI:  Jeffrey Cufaude posted this at the end of July, and his suggestions should be read by all who have limited budgets to adhere to when planning a conference, but want to really move the needle and increase attendee participation, and ultimately, attendance year over year.  Get your delegates involved!  
  3. How Are You Welcoming New Members?: While we all recognize that we need to be consistent and timely with our outreach to new members, we do not need a Wal-Mart greeter.  Wild Apricot posted some stats from the US-based research produced by MGI, and adds commentary on what we can be doing to welcome new members. 
  4. Combating Low Member Engagement: Affinity Center International shares four best practices – as a result of the MGI Research that states that membership is on the rise, but renewals are down.  These best practices might help you get rid of high attrition.  

What’s on your reading list this week?

Image courtesy of Stuart Miles /

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