Thursday, 13 November 2014

3 Books Every #Association Executive Should Consider

We have been asking around to association executives, and have come up with the three books that association executives should consider adding to their library.  If you already have it, maybe it's worth reading again?

Online PR & Social Media: For Experts, Authors, Consultants and Speakers; by Randall M. Craig

Develop your association’s reputation, get found, and attract a following.

Your not-for-profit probably has a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But, is all of this giving your organization exposure? Are you being contacted by media? What are your search engine rankings?

In this book by social media expert, Randall Craig, you’ll learn how to build your organization’s following, engage your stakeholders and manage you social media strategy and risk management policies. This must-read publication will tell you which PR sites you should and should not join, how to use social bookmarking to extend your time investment and how to monitor your reputation.

Your association has spent years developing its benefits, mission and expertise. Why not let people know about it?

What Makes High Performing Boards; by Beth Gazley, PhD and Ashley Bowers

Boards matter to organizational performance.  But the diversity of the nonprofit sector means there is no single formula for effective governance.  Structure, size, rate of growth, geography, and other organizational differences can cloud our understanding of board performance.The study behind this book, therefore, pays special attention to the intentional decisions boards and staff make to achieve high performance regardless of context.

The research was produced through an ASAE Foundation collaboration with Indiana University.  Prior to this study, research into the governing practices of associations and other member-serving organizations across the 501(c) spectrum was hard to come by.  Yet many nonprofits are dues-reliant associations serving members from professions, occupations, trades and businesses, sports, and cultural activities.  This study is the first to offer a representative snapshot of current governance practices in these associations and member-serving organizations.

Keep Your People in the Boat:  Workforce Engagement Lessons From the Sea; by Crane Wood Stookey

Association executives talk a lot about leading change, but at the heart of it that really means leadership that changes people's attitude. In leading a team, or implementing change across your association, you have to become skillful at working with people's attitude.

Engagement is a state of mind. The fruit of effective leadership is an engaged and expansive state of mind, a big view, in the people you lead. In this highly original and timely book, Tall Ship officer and leadership coach, Crane Stookey, shows you how to lead your association staff and volunteers to do their best and to be their best no matter what challenges they face. Drawing on 20 years of experience of leadership and workforce engagement at sea, the author joins provocative theory with hands-on, real-world practices that you can apply to you’re the leadership of your not-for-profit.

What are you reading?

1 comment:

  1. Paul Lansbergen, CAE4 December 2014 at 14:49

    The ROI of Membership by Ed Rigsbee.

    In this world of ultra competition for everyone's time, energy and money, it is critical for associations to communicate value. But before you communicate it, you have to be able to quantify it! Ed gives some great ideas on what elements to consider and approaches for quantifying. I found it valuable and have already implemented some of his suggestions.
    Paul Lansbergen